Today's unstable global economies compel organizations to operate under unprecedented regulatory and competitive environments. At the same time, several markets have matured to an extent that they benefit from faster time to market (TTM) and shorter decision cycles. In this scenario, companies must take rapid decisions based on insightful and accurate data to stay on top of their game. Organizations are therefore including analytics as an integral component of their business plans to help make meticulous assessments of business environments and predict future trends.

Analytics and Insights Services help organizations increase operational efficiencies, take prudent financial decisions, improve marketing return on investment (ROI), and measure and mitigate risks. Our offering encompasses the following areas:

• Customer Analytics:
  Enable organizations to gain a deeper understanding of the customer decision journey and purchase behavior across the customer life cycle to enhance customer experiences and create a better customer relationship management system.
• Sales and marketing (S&M) analytics:
  Empower organizations to efficiently roll out strategies on right marketing investments, omni channel performance as well as sales force effectiveness to generate tangible business value.
• Risk analytics:
  Help risk officers in insurance, banking, healthcare, and financial services to effectively contain fraud and improve regulatory reporting.
• Supply chain analytics:
  Support organization's supply chain functions to accurately forecast demand and effectively optimize supply chain cost and inventory to improve the bottom line.
• Financial insights:
  Facilitate better management of investments, cash flow, and expenditure for faster revenue growth.

Customer and marketing analytics help optimize investments while advertising effectiveness analysis drives lower marketing costs. Businesses can ensure faster market response through campaign performance analytics and improve product mix through category management and assortment analytics. Additionally, customer lifetime analytics helps companies build long term customer loyalty by better understanding customer needs, leading to improved and customized product development. Some of the tangible benefits include:

• Reduction in cost of customer acquisition by 70%
• Over 30% rise in premiums charged to maintain risky items, leading to increased revenues
• More than 20% reduction in retailer marketing spends, resulting in a stronger bottom line
• Up to 200% increase in campaign response rates and up to 45% increase in products per customer
• 7-10% improvement in accuracy on demand forecasts
• Build customer reach and penetration by 3% in a given market
• 10% market gain from competitors
• 30-50% reduction in costs by meeting regulatory compliance
• 12-20% increase in Return on Marketing Investment (ROMI)