Digital transformation is all about creating new possibilities. It’s a big, important idea, and, as with all big and important ideas, everyone wants to be a part of it. That’s great, except that lately there have been a lot of vendors, providers and partners that are throwing the “digital transformation” term around without anything to back it up. Indeed, it’s easy to say you can help a customer achieve digital transformation, but it’s quite another thing to actually do it.

The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support traditional methods

While the impact of this on businesses has been profound, many are struggling to realise the full potential of what digitisation and this is also clearly divided by Geography.

According to the McKinsey Global Institute's Industry Digitization Index,[10] Europe is currently operating at 12% of its digital potential, while the USA is operating at 18%. Even within the leading economies of Europe there are also some significant differences as, according to the study, Germany operates at 10% of its digital potential, while the UK is almost on par with the USA at 17%. This clearly demonstrates that, while business processes are undergoing great change making much progress in the adoption of digitisation, even advanced economies are struggling to exploit the full potential of digitisation.